🔥 Case Study · Copper Moon Coffee
23% Lower Acquisition
Cost in 30 Days
On Meta & Google.
Copper Moon Coffee was paying too much to win each new customer. In the first 30 days, we cut total acquisition cost by 23% across Meta and Google — consolidating account structure, optimizing creative formats, and applying our MMV framework for creative diversity. Then a full-funnel Aisle redemption campaign returned 2.5x on first purchase alone.
"First Spark is like a creative director meets CFO. They took over our creative production and media buying strategy and 10x'd our business in 2 years."
Todd Steinberg, Komuso
🔥 Case Study · Copper Moon Coffee
23% Lower Acquisition
Cost in 30 Days
On Meta & Google.
Copper Moon Coffee was paying too much to win each new customer. In the first 30 days, we cut total acquisition cost by 23% across Meta and Google — consolidating account structure, optimizing creative formats, and applying our MMV framework for creative diversity. Then a full-funnel Aisle redemption campaign returned 2.5x on first purchase alone.
"First Spark is like a creative director meets CFO. They took over our creative production and media buying strategy and 10x'd our business in 2 years."
Todd Steinberg, Komuso
🔥 Case Study · Copper Moon Coffee
23% Lower Acquisition
Cost in 30 Days
On Meta & Google.
Copper Moon Coffee was paying too much to win each new customer. In the first 30 days, we cut total acquisition cost by 23% across Meta and Google — consolidating account structure, optimizing creative formats, and applying our MMV framework for creative diversity. Then a full-funnel Aisle redemption campaign returned 2.5x on first purchase alone.
"First Spark is like a creative director meets CFO. They took over our creative production and media buying strategy and 10x'd our business in 2 years."
Todd Steinberg, Komuso
The Challenge
Great Coffee. Expensive Customers.
Copper Moon roasts a genuinely loved product — the problem was the cost of acquiring each new customer. Spend was fragmented, creative wasn't mapped to the buyer, and there was no full-funnel path built to convert paid traffic profitably.
Acquisition cost was too high
Copper Moon was acquiring customers, but the cost was eating margin. Spread across Meta and Google with fragmented account structure, spend was working harder than it needed to.
Creative didn't match the buyer
Ads weren't tuned to different personas or stages of awareness, so the algorithm couldn't find the signals it needed to expand efficiently and bring cost per acquisition down.
No true full-funnel path
Paid traffic needed a funnel built to convert — dedicated landing pages and a retail redemption path — not just clicks pointed at the storefront.
The Strategy
A Full-Funnel Rebuild Around Profitable Creative
Lowering acquisition cost isn't one lever — it's structure, creative, and funnel working together. We consolidated the ad accounts, engineered persona- and awareness-mapped creative with our MMV framework, and built the D2C funnel and retail redemption path that turned spend into profit.
01
Consolidated structure + optimized creative formats
We rebuilt the Meta and Google account structure for efficiency and shipped creative in the formats each platform rewards — concentrating signal instead of splitting budget across fragmented campaigns.
02
Our MMV framework for creative diversity
We mapped Messaging, Motivators, and Visuals to specific personas and levels of customer awareness — producing the diverse, high-signal creative Meta wants to expand, which is exactly what drives cost per acquisition down.
03
Full-funnel D2C + Aisle in-store redemption
We designed landing page funnels for the D2C ads and ran in-store redemption campaigns through Aisle — capturing a lead opt-in, then converting it into a trackable retail redemption with real, attributable ROI.
The Results
23% Lower CAC — and a ~6:1 LTV:CAC
23%
lower total customer acquisition cost across Meta and Google within the first 30 days.
Source: First Spark Digital × Copper Moon Coffee, first 30 days (Meta + Google).
2.5x ROI on first purchase
The Aisle in-store redemption campaign returned 2.5x on first purchase orders alone — from lead opt-in through redemption — before any repeat purchase is counted.
~6:1 LTV-to-CAC
Factoring in a typical customer lifetime value of 4–5x the first order, the campaign drove roughly a 6-to-1 LTV-to-CAC ratio — a genuinely profitable acquisition engine.
Creative signals Meta could scale
MMV-driven creative diversity gave the algorithm the persona- and awareness-mapped signals it needed to expand delivery and keep pushing acquisition cost lower.
Ready to Ignite Growth?
Don't Let Your Growth
Fizzle Out
Schedule your free Marketing Roadmap and Diagnostic Spark audit today and discover how The First Spark Growth System can propel your business to new heights.
Let's Build Your Growth Engine
Whether you're a DTC brand pushing toward 8-figures and looking to grow profitable pipeline, we'll create a custom roadmap that delivers real business results.
Ready to Ignite Growth?
Don't Let Your Growth
Fizzle Out
Schedule your free Marketing Roadmap and Diagnostic Spark audit today and discover how The First Spark Growth System can propel your business to new heights.
Let's Build Your Growth Engine
Whether you're a DTC brand pushing toward 8-figures and looking to grow profitable pipeline, we'll create a custom roadmap that delivers real business results.
Ready to Ignite Growth?
Don't Let Your Growth
Fizzle Out
Schedule your free Marketing Roadmap and Diagnostic Spark audit today and discover how The First Spark Growth System can propel your business to new heights.
Let's Build Your Growth Engine
Whether you're a DTC brand pushing toward 8-figures and looking to grow profitable pipeline, we'll create a custom roadmap that delivers real business results.