๐Ÿ”ฅ Case Study ยท EBOOST

600% ROI From Ads
That Drove Real

In-Store Sales.

EBOOST needed paid social to do more than rack up clicks โ€” it needed to move SUPER FUEL off retail shelves. We ran Meta ads paired with Aisle to drive incremental new customers into stores and turn every receipt into a trackable redemption, returning 600% on ad investment.

"First Spark is like a creative director meets CFO. They took over our creative production and media buying strategy and 10x'd our business in 2 years."

man in grey blazer near green trees during daytime

Todd Steinberg, Komuso

The Challenge

Great Energy Drink. Invisible Retail Sales.

EBOOST makes clean, high-performance energy that wins on the shelf โ€” but proving paid social drove those in-store purchases, and that they came from new customers, was the missing link.

Retail trial is hard to prove

EBOOST sells SUPER FUEL through retailers nationwide, but in-store purchases are anonymous. There was no clean way to tie ad spend to product actually leaving the shelf.

Clicks โ‰  new customers

Standard paid social optimizes to traffic and online conversions. EBOOST needed genuinely incremental new customers trying the product in-store, not budget spent re-reaching existing fans.

DTC ads, retail goal

The brand's growth depended on retail velocity, yet most of its paid-social playbook was built for the website. The channel and the goal were disconnected.

The Strategy

Meta Ads That Drove Measurable Retail Sales

Paid social usually struggles to prove it moves product off retail shelves. We closed that loop with Aisle โ€” pairing performance creative with a receipt-based free-product offer that made every in-store purchase trackable.

01

Scroll-stopping Meta creative

We engineered a high-velocity batch of Meta (Facebook & Instagram) ads built around one clear motivator โ€” free product โ€” with hooks and proof tuned to EBOOST's clean-energy positioning and SUPER FUEL flavors.

02

An Aisle 'get 3 free cans' offer

Every ad pointed to an Aisle landing page: enter your phone number, buy 3 cans of SUPER FUEL at your local retailer, then text a photo of the receipt to be reimbursed via Venmo or PayPal within 24โ€“48 hours.

03

Trackable in-store redemptions

The receipt-reimbursement mechanic turned anonymous retail purchases into measurable, attributable redemptions โ€” so every ad dollar was tied to a real in-store sale and a new, identifiable customer.

EBOOST SUPER FUEL Meta ad creative โ€” buy any case of 12 and get a second case 100% free, 72 hours only, with four flavor cans and trust badges
The Meta ad creative we ran for EBOOST SUPER FUEL
The Results

600% Return on Ad Investment

600%

Return on investment from the EBOOST ร— Aisle Meta campaign

Source: First Spark Digital ร— Aisle campaign results, EBOOST SUPER FUEL.

Incremental new customers

The free-can offer was built to win trial from first-time buyers โ€” driving genuinely incremental customers into retail rather than subsidizing existing fans.

In-store sales, finally trackable

Receipt verification turned anonymous shelf purchases into attributable redemptions, so paid social could be measured against real retail sell-through.

Paid social that moves product

Meta creative didn't just earn clicks โ€” it sent shoppers to the shelf and put SUPER FUEL in carts at retailers nationwide.

Ready to Ignite Growth?

Don't Let Your Growth
Fizzle Out

Schedule your free Marketing Roadmap and Diagnostic Spark audit today and discover how The First Spark Growth System can propel your business to new heights.

Let's Build Your Growth Engine

Whether you're a DTC brand pushing toward 8-figures and looking to grow profitable pipeline, we'll create a custom roadmap that delivers real business results.